Audience participation in the social media age

Social Media is a big part of my life. I rely on my Facebook friends to give me the important details about a school event when the monster that lives in my son’s backpack gets hungry and eats the important papers (aside: why can’t they ever lose the unimportant papers???). Twitter is an excellent source of breaking news and where I find most of my book recommendations. Effective use of social media comes down to finding trusted sources and forging relationships. When it’s done right, it’s wonderful way to build a community. Some of whom you’ll never meet in real life, some of whom live right down the street.

Intelligence cast l-r Marg Helgenburger, Meghan Ory, John Billingsly, Josh Holloway, P.J. Byrne
Photo Courtesy of @MargHelgen

Social media is also a wonderful way to connect with others who share your interests. In January, CBS premiered the show Intelligence, a procedural featuring Josh Holloway (of Lost fame) as Gabriel Vaughn, a U.S. Intelligence agent with a microchip in his brain. The chip allows him to access any information that is in the cloud. With a mere thought he could access DMV databases, satellite feeds, and well, social media. The show was timely, and in my opinion, well written and produced.

The show had it’s own Twitter account (@IntelligenceCBS) which I followed and from there, I was able to connect with other fans, the executive producer, the writers and three actors who starred on the show. They shared behind the scenes photos and interesting trivia about the production of the show.

Several episodes were live tweeted. Michael Seitzman the Executive Producer, at least one of the writers and a couple of the actors. They would add commentary as the show aired on the East Coast. Normally, I record shows on our DVR and watch them as I can. I took to watching Intelligence live to take advantage of the live Tweet stream. One comical event happened when Seitzman was sabotaged by his three year old.  He was watching a DVD copy from his home outside L.A., when his 3 year old son advanced the DVD. He had to tweet to find out where in the show those of us watching in real time were.

I felt more connected to a TV show than I ever had in the past and not because of some marketing campaign. Because the people behind the show, genuinely interacted with the fans. The cast and crew were great about answering fan questions. The day Seitzman responded to one of my tweets I felt like a total rock star. That community made watching the show more fun.

Slated as a mid-season replacement, they only shot thirteen episodes, so the first season ended mid-March. Those of us who were hooked were left on pins and needles waiting for CBS to announce that the show had been renewed.

I enjoyed the show so much that I purchased all 13 episodes on iTunes, a first for me. As we waited for a renewal announcement, I made sure to share my passion for this show with my social media circles at least a couple times a week. I wanted to show the powers-that-be at CBS that I REALLY wanted a second season to get to know these characters better. We would know for sure one way or the other no later than May 14th.

Last Saturday, Michael Seitzman tweeted.

Cancelled

Seriously? I am so disappointed! Yes, I realize that it’s just a TV show, but there’s so much crap on TV and they ignore this gem? My fellow fans on Twitter were quick to respond with our displeasure (the producers and the cast kept it classy and stuck to expressing gratitude to the fans).

After twelve hours of brooding and stewing, I decided to take the bull by the horns. Intelligence was a joint production between CBS Television Studios and ABC Television Studios. I figured if CBS doesn’t want it, it’s time for ABC and their parent company Disney to get THEIR return on investment. So I did what any social media savvy fan would do. I started a new conversation and launched a new hash tag. Instead of #IntelligenceCBS, I started #IntelligenceABC. I reached out to a few of my fellow fans and encouraged them to spread the word.

Seitzman was quiet for a few days after the announcement. When he did return he had good news and bad news. The bad news: he said it was unlikely that the show would be picked up by another network. The good news: he’s working on a new show.

I’ll tune in for sure.  Now, if we can just find new roles for the show’s actors. Hmmmm

#CastJoshHolloway

#CastMeghanOry

#CastMargHelgen

#CastMichaelRady

#CastPJByrne

#CastJohnBillingsly

 

 

 

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